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Ads get skipped.Games get played.

Branded games for brands and IPs, on your site, in your app or in the app stores. Your players, your data.

Brands and partners we build with
0x

more attention than display advertising

Measured in attentive seconds per impression.

dentsu and Lumen, 2024
0%

brand recall from games

Against a 38% benchmark across all media.

dentsu and Lumen, 2024
+0pts

brand consideration from games

Against +17 for online video, across 29 brand-lift studies.

Frameplay and Happydemics, 2024
How it works

Brief us once. We do the rest.

Three steps on your side, one point of contact from the first call to launch day.

From brief to launch01 / 03
Automythic

Our own production engine. We built Automythic to do the heavy lifting in production, so a small senior team can build at studio quality and turn brand feedback around quickly.

Data

Owned, not rented.

Your game runs on your channel, so the players and the data are yours. After launch you know who your players are, what they chose while playing and which of them you can reach again.

You own the game, the players and the data.

Your game · Audience report · Last 28 daysSample data
Players you can contact41%opted in with name and email
Time with your brand53 minper player, inside the game
Came back within a week38%+4.1 pts vs previous 28 days
Top marketGermany34% of players, 62% return
What players chose picked inside the game
Colourway
Black46%
Volt29%
White25%
Mode
Solo run58%
Against a friend42%
Audiences ready to use export to your CRM or ads
Opted in to email12,400Export
Played five times or more9,100Export
Entered the prize draw7,300Export
Chose Volt, Germany2,650Export
Weekend players, 18 to 244,200Export

See what your game could tell you. Book a 30-minute call

Founders

Marketing people who make games.

Julia Muszynski

Julia Muszynski

Co-founder and CEO

Four and a half years at Google with Fortune 500 advertisers on YouTube and Google Ads. Three and a half at adidas in global product and go to market, including the artist collaborations.

Andreas Schemm

Andreas Schemm

Co-founder and CSO

Serial founder in AI and gaming. Built a company to $8m in annual recurring revenue in three years and spent three years running ecosystem and operations at a unicorn. Owns the build at Tingz.

FAQ

What brands ask us first.

Anything else, ask us on a call.

What does Tingz do?
We design, build and launch branded games for brands and IPs, on your website, in your app or as an app in the App Store and Google Play.
How much does a game cost?
Every game is quoted to its brief, with one price for the build. Updates, seasons and partner programmes after launch are optional and quoted separately.
How long does it take?
A single-format game is ready to launch in weeks; bigger worlds take longer. We agree the launch date at concept stage.
What do I need to provide?
A briefing, your brand assets and one person who signs off at fixed review points. You do not need a games team.
Who owns the game and the data?
You do: the game, the players and the first-party data, for as long as you run it.
What kinds of games do you build?
Runners, driving and arcade sport games, prediction and tournament games, match and merge, idle and tycoon. We start from a mechanic that holds attention and build your world around it.
What happens after launch?
The game keeps running and we fix anything players find. If you want more, we add new content, seasons with real prizes and brand partners inside the game.
Do you work with agencies?
Yes. We build for brands directly and alongside their agencies.

Let's build your game.

Or write to hello@playtingz.com

Book a 30-minute call