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Ads get skipped.Games get played.

Tingz makes games for brands and IPs. Yours runs on your own site, in your app or in the app stores, with your players and your data. Seasons, community and partner programmes come on top when you want them.

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Mint Runner, a branded endless runner game built by Tingz
 Mint Runner. Tap to play.
0x

the attention of display advertising, measured in attentive seconds

dentsu and Lumen, 2024
0%

brand recall in games, against a 38% cross-media benchmark

dentsu and Lumen, 2024
+21 pts

brand consideration from games, against +17 for online video, across 29 brand-lift studies

Frameplay and Happydemics, 2024

Founded by marketing people from Google and adidas.

Three games you can play now.

Each one started from a mechanic we know works and was then drawn, tuned and written for one brand.

Mint Runner branded endless runner game
Mint RunnerPlay
Endless runner

Made for the Mint launch. A run takes under a minute and the leaderboard does the rest.
KloppoCar fan driving game with collectible cards
KloppoCarPlay
Driving game with collectible cards

Drive the fan car through town, score, and earn a daily code for the prize draw.
HeadBall live multiplayer arcade football game
HeadBallPlay
Arcade football, live multiplayer

Two players, one ball, online in real matches or solo against the computer.

Three more titles go live with partners in November and December.

Five phases. One point of contact.

Fixed review points along the way. The fifth phase is there if you want it.

Automythic AI is our internal production engine. It is what lets a small team build at this level. You never have to touch it.

Operating model05 phases

From a game on your site to an app in the stores.

Three sizes. The brief decides which one, and a game can move up a size later. Whatever the size, the game, the players and the data are yours.

On your site or in your app

A finished game under your brand, tracking from the first session, fixes for anything the first players find.

An app in the stores

Built for the App Store and Google Play, with pre-registration, a featuring plan and the launch handled with you.

A running programme

Seasons and events with real prizes, a community beside the game, and partner packages inside it: challenges, branded items, shop codes, reported by market.

Marketing people who make games.

Julia Muszynski

Co-founder and CEO

Four years at Google on some of the largest advertiser accounts in Europe, three at adidas in global product and go to market, including the artist collaborations.

Andreas Schemm

Co-founder and CSO

Founder in AI and gaming. Built his last company to eight figures of recurring revenue in three years and owns the build here.

The questions we get first.

What kinds of games do you build?
Endless runners, collectors, arcade sport, prediction and tournament games, match and merge, idle and tycoon. We start from a mechanic that holds attention and design the world around your brand.
How long does it take?
Three concepts within a week of the briefing. A single-format title is launch ready in weeks, a larger world takes longer. We agree the date at concept stage and plan the live calendar backwards from it.
Where does the game live?
On your domain, in your app, or as its own app in the App Store and Google Play. We handle the store launch, including the featuring plan.
What do I need to provide?
One briefing, your brand assets and someone who can approve at the fixed review points. You do not need a games team or a studio relationship.
Who owns the game and the data?
You do. The title, the players and the first-party data are yours, on your real estate, for as long as you want to run it.
What happens after launch?
That is up to you. The game runs as it is, and we fix what needs fixing. If you want it to keep growing, we add content monthly, run seasons with events and prizes, and bring partners into the game.
How is it priced?
Every game is scoped to its brief. The build is one price. Updates and seasons are priced separately, only if you want them.

Tell us what the game has to achieve.

Half an hour is enough for us to come back with three concepts.

Pick a time for a 30-minute call

Or leave your details and we will come back to you within one working day.

Or write to hello@playtingz.com

Thank you. We will be in touch within one working day.